ROC-100: Facebook Advertising for ROI
What You'll Learn
Logan Mayville is a digital marketing consultant and a pro in the world of Facebook advertising. Take this interactive workshop to learn the basics of ad creation, strategy, and tracking. In addition, he will teach you advanced cold-audience targeting techniques designed to ‘warm up’ audiences through the marketing funnel in order to create leads and online sales.
- Understanding of the importance of exhaustively-researched cold audiences
- Advanced knowledge of audience creation techniques—both cold and warm
- Insight into how different stages of the marketing funnel affect audience, objection, and ad creative
- Suggestions for how to optimize, measure, and report on campaign
- Graphic design and copywriting tips
- Facebook Advertising
- Generating ROI
- Cold-calling tips and techniques
Please bring your laptop computer or pad if you have one.
About The Instructor
Logan Mayville is a digital marketing consultant specializing in direct-response initiatives like lead generation and e-commerce. As a certified Facebook advertising professional and content strategist, he believes in the power of digital marketing to transform companies in terms of marketing ROI, sales, and customer service.
Based in Sacramento, CA, Logan enjoys various outdoor activities when he’s not helping grow businesses.
Logan is a contributor to publications like Social Media Examiner, Duct Tape Marketing, and the HubSpot marketing blog.